Inside Out
Business Edition
"You can't change the direction of the wind. . .
but you can adjust your sails!"
--Jimmy Dean

Kim Olver, MS, NCC, LPC

www.Coachingforexcellence.biz
Kim@Coachingforexcellence.biz

To read our blog click here or go to www.coachingforexcellence.biz and click on "Blog" on the left hand navigation bar. Read some of Kim's musings and add some of your own!

A Message from Kim

This month I am continuing the series on Developing an Online Presence. I know it was such a big investment on my part in time and money. If I can help you cut down on your learning curve, while saving you some money, then I am glad to be of service.

I have decided to take our Reality Therapy/Choice Theory/ Lead Management/Quality School program on the road this year, hopefully chasing the 70° temperatures. I have a week of training scheduled in Virginia Beach in September and one in January in Florida. Why don’t you come and join me? The training is only $500 for the entire week! That’s only $100 a day and think about the locations. Where better to be than Virginia in September and Central Florida in January. If you’ve been considering taking one of these weeks, sign up now at http://www.coachingforexcellence.biz/RealityTherapy.shtml. Just click on the group of people that best describes you and you will be transported via cyberspace to the sales letter for the program. I look forward to meeting you in vacation paradise for a life-changing week of empowering information.

In This Issue

Feature Article
Creating an Effective Online Presence Part Two

Upcoming Events
Teleclasses
Chat Room

Quote of the Week
“To be a success, it’s necessary to embrace and operate from the principles that produce success, not just imitate the actions of success full people.” —Dr. David Hawkins

Book Review
Power versus Force: The Hidden Determinants of Human Behavior
by David Hawkins

Tip of the Week

Business Q&A

Reports & eBooks

CLICK HERE
for Fr.ee Teleclass Offer

About Kim Olver

Feature Article

Creating an Effective Online Presence Part Two
by Kim Olver

This month I want to continue the discussion on creating an effective online presence. We will be talking about writing press releases,  I am not touting myself as an expert but merely have been a voracious student of this information over the past two years and want to share what I learned and paid a great deal of money to know, hoping to lessen the learning curve for you.

Press Releases

Whenever you are rolling out a new product or service, you want to do a press release however, you want to tie them to something newsworthy so it doesn’t seem like an advertisement described as a press release. Do this by connecting your news or product offering to something currently in the news.

In general, a press release shouldn’t be longer than one page. Keep it concise and write in journalistic language answering the basics of who, what when, where, why and how in the first paragraph. Deal with the facts and avoid marketer’s language. Write it in the third person voice. If appropriate, provide quotes from those in the news.

In about ten words, create a grabbing headline that summarizes the content of the release in an exciting way.

Keep it concise and write in journalistic language answering the basics of who, what when, where, why and how in the first paragraph. End the first paragraph with a “hook,” that will keep your readers interested and reading more but also must be relevant to the news editors.

Write the rest of your press release with the most important information first so that if the editor must cut the length of your release, the less important information is at the end of the release.

At the top of the release write the release date or “For Immediate Release.” Be sure to include your contact information: name, title, address, phone number, fax, email and website addresses.

There are three press release sites I would recommend: www.prweb.com, www.prnewswire.com and www.24-7pressrelease.com.  They have free listings but if you want to increase your exposure and the likelihood that your release will be picked up by more venues, then you want to pay. Paying also allows you to include hyperlinks in your release that direct traffic (and search engines) back to your site, another way to increase your traffic.

Directories

There are software programs and companies out there who use them that will automatically register your site with 100s of directories. For some reason unknown to me, apparently search engines don’t look favorably on this kind of activity. They somehow have “intelligence” and can tell when the same submission has been done in bulk like that.

This is why when registering your site with search engines, you want to create about ten different descriptions for your site and alternate those descriptions between different directories.

www.seocompany.ca is a great site that provides free search engine directory listings. I registered at all the ones that didn’t require reciprocal links.

When you can budget for some paid search engine directories, here are the ones that were recommended to me, listed in order from least to most expensive:

www.abilogic.com---express submission
www.greenstalk.com
www.octopedia.com
www.sbd.dcentral.com
www.business.com 
dir.yahoo.com
www.seocompany.ca also has paid search engine listings. Add yourself to them as your budget allows. It is always a good idea to do one at a time and track your traffic and conversions so you can determine which are generating the best return on your investment.

eZine Directories-If you are putting out an electronic newsletter or eZine, then google eZine directories and list your eZine there.

Blog Directories-If you have a blog, list your blog in the blog directories.

Podcast Directories-If you have any downloadable audio products on your website, you can list your site in podcast directories.

Software Directories-If you provide any software products such as screensavers or interactive software programs, you can list yourself in the software directories.

The more listings you have, the greater your traffic will be and the more external links you will have pointing to your site.

Search Engine Traffic

The first step in generating search engine traffic is to determine your best keywords and phrases. Generate about 25-30 keywords and phrases for each page of your website. Check them out on www.wordtracker.com, www.pixelfast.com/overture and www.digitalpoint.com/tools/suggestion.

You are not simply looking for the words that receive the most clicks. You actually want to pick keywords that aren’t crowded with competitors. Then carefully place your keywords within the text of your website, as well as in the titles of your pages and the descriptions. You will also want to create metatags that are keyword rich. All of this will assist with increasing organic or natural traffic to your site.

Your goal is to be in the top websites listed when you google your keywords. Organic traffic is what will get you there.

You can also pay for high listing through advertising using your keywords and phrases. This is generally what comes up on the right-hand side of the search engine page. These are companies who have advertised through pay-per-click (PPC) advertising. I use yahoo, google and MIVA. PPC advertising has become less attractive because there is so much competition now often the cost is often prohibitive.

I hope this was helpful. Next month I will be talking about sales funnels, newsletters, blogs, and joint ventures. Stay tuned.

Copyright © June 2006 Kim Olver. All rights reserved

NOTICE: This article is free and can be copied and reproduced
as long as the copyright and bio is included at the bottom of the article

*Click Here or to read some of Kim's other articles*

Upcoming Events

Teleclasses
(Times in EST)

All teleclasses are one (1) hour in length and all you need is a telephone. When you register we will send you a phone number that you will call five minutes prior to the start of your teleclass. You will have the opportunity to ask questions, but if you prefer to just listen that’s all right too. You do not need a computer or Internet, only a telephone. Don’t delay. There are a limited number of slots available.

Goal Setting & Attainment
June 15, 2006 -- 8:00 - 9:00 p.m.

Come on now; are you serious this time about keeping those New Year's resolutions? Let's really get serious about setting those goals for next year. Neural reconditioning is a step that is rarely discussed but is critical to your long term success. This teleclass will give you a time-proven system for setting and actually attaining those New Year's resolutions. No More excuses.

Coaching for Peak Performance
July 6, 2006 -- 1:00 - 2:00 p.m.

Are you a supervisor who is looking to get the most and best from your employees? Then this teleclass will help. We are living in the information age and must learn innovative ways to supervise or lead our employees for maximum benefit---theirs, yours and your company’s. This teleclass will show you the way.

FREE Teleclass
Anger Management (De-escalation Skills)
July 18, 2006 -- 9:00 -10:00 p.m.

Are you someone who is confronted with angry people in the course of your life? Spouses, children, extended family members, neighbors, community members who have tempers and like to yell at you? Want to learn ways to take the wind out their sails and have them communicating more cooperatively? Then this class is for you!

Teamwork
July 19, 2006 -- 1:00 - 2:00 p.m.

Are you a manager looking to increase the teamwork among your people? Then join us on this call to learn about tried and true methods of fostering cooperation and teamwork among your workers. You will learn how to increase communication, appreciation of difference and empowerment of your team members.

Chat Room

Kim will be available in her chat room for questions
and dialog on the following dates and times:

June 16, 2006 -- 3:00 - 4:00 p.m.
June 20, 2006 -- 9:00 - 10:00 p.m.
June 30, 2006 -- 12:00 - 1:00 p.m.
July 3, 1006 -- 2:00 - 3:00 p.m.
July 12, 2006 -- 4:00 - 5:00 p.m.
July 17, 2006 -- 9:00 - 10:00 p.m.
July 27, 2006 -- 8:00 - 9:00 p.m.

Quote of the Week

Book Review

Power versus Force:
The Hidden Determinants of Human Behavior
by David Hawkins

This is an excellent book that speaks of the difference between power and force. Power is quiet and requires no explanation. Force is coercive and creates an automatic counterforce.

This has great applicability for the workplace. Dr. Hawkins has sections in his book devoted to Human Attitudes, Politics, the Marketplace, Sports, the Human Spirit, the Arts, Creativity, Success, Physical Health and Wellness. Standing on the side of truth, justice and all that sustains life is power. This is strength of its own merit. Force represents all that is negative and life destructive.

Whenever you attempt to make someone do something that they don't want to do, you are applying force. We do this through any number of behaviors such as manipulating, blaming, guilting, bribing, complaining, criticizing and coercing. This always creates a counterforce. Whenever you attempt to coerce or mislead someone else, you create a measure of resistance. This resistance may not show itself in your presence but it will manifest in the world in some way.

People will undermine your authority, talk behind your back, rally other's support or confront you to your face. You cannot win with force. If you think you have, know that it is only temporary. What goes around comes around. Read the book. Its message is powerful!

Click here to order this book

Tip of the Week

In this information age, it is easy to become overwhelmed with all the information that bombards us every day. In the past, we talked about the concept of time management but today, I believe the critical piece to time management is information management. It is NOT possible for us to know everything we need to know about every aspect of our business. Even if we tried, there are not enough hours in the day to learn all we need to know on every subject. It would be wise to hire those people who know more about a subject that doesn’t particularly interest us and delegate tasks to them in that area. As it is know, conservative estimates from 2004 suggest that information on the Internet doubles every three months! How can we possibly learn all there is to know? And in the process of attempting to, we often are distracted and go off on many tangents which in effect, wastes our valuable time. In many instances, it is wisest to “Just say no” to information overload so you can function at peak level for top performance.

Business Q&A

Question: Now that I have been learning CT/RT and have bought into the theory, I find myself being very judgmental of others who use external control. I find it difficult because I always feel the need to interject my thoughts onto others who are using external control. Do you find this difficult? How do you deal with other using external control?

Answer:Yes, it is difficult not to be judgmental of those using external control. I find the best way for me is to remind myself that not everyone thinks like I do and they certainly have a right to do it their way. I just remind myself to stay true to my course and at every opportunity, I try to ask questions of the external control people about how what they do is working for them. I am also prepared to take it further if they say it works, great! For example, do you think that person will now do what you are asking when you aren’t around? What do you think he is thinking? What do you think he will do when you are out of sight? Do you think you are strengthening or weakening your relationship? Do you think relationships are important? Do you find him responding to anyone else better than he responds to you? What do you think the difference is?

Remember, we know learning is best done inside out. You need to function as a self-evaluation facilitator instead of giving your unsolicited opinion. Eventually, many of those you are attempting to influence will “get it.” The other thing you need to remember is your relationship with them. You will lose your ability to influence them without a positive relationship. You can’t get them to give up their external control if you are attempting to externally control them. Remember, they are doing the best they know how at this point in time to get something they want. They need to be invited to try an potentially better way.

Reports & eBooks

Diversity at Work - Do you believe you maintain a diverse workforce in your company?  Do all your employees come together in critical situations or are there cultural divisions?  This chapter from my book, "Leveraging Diversity at Work: How to Hire, Retain and Inspire a Diverse Workplace for Peak Performance and Profit" discusses diversity issues in the workplace and how maintaining a diverse workforce can create a satisfying work environment for your employees and ultimately contribute to the growth and bottom line of your company. If you would like more information about my book click here or click on the "books" link in the left navigation bar. Receive "Diversity at Work" FREE when you purchase a Coaching Package. Click here or on the "Coaching Services " link in the left navigation bar to view our packages. To purchase this ebook alone, simply click on the title above, Diversity at Work.

De-Escalation Skills Tip Sheet
Are you someone who is confronted with angry people in the course of your job? Angry co-workers, angry managers, angry customers, angry clients, angry suppliers, angry subordinates? Want to learn ways to take the wind out their sails and have them communicating more cooperatively?

In this special tip sheet, gain some insight into your own anger and methods for getting it under control before attempting to intervene with someone else expressing anger. Also, learn the five proven techniques to de-escalate an angry person that greatly increase your odds for success.

Your staff will be more confident---they will know how to handle difficult situations. Problems will be solved on the front line without the need to pass “situations” on to supervisors. These skills will help you and your employees handle customers and clients with ease. Customer satisfaction will improve, thus helping you increase sales or referrals. You will stand out above your competition.

If you work with residential clients, you can significantly decrease any physical restraints. Don’t let this information pass you by! There is nothing to lose. If you are not satisfied with the information presented, just send me an email and I’ll return the money you paid and you can keep the report.

Choice Theory Report
Choice Theory, a concept developed by William Glasser, is an explanation of human behavior.  Choice Theory has five basic components —the basic human needs, the quality world, the perceived world, the comparing place and total behavior. This report gives a more detailed explanation of these five components.
To learn more about Choice Theory click here or to purchase the report click on the title above.

F-R-E-E Teleclass

How would you like to take one of my teleclasses for f.ree? All you have to do is get two (2) people to subscribe to either of my e-zines and send me their e-mail addresses for confirmation with the name of the teleclass you would like to attend. If you do not wish to attend one of the teleclasses, you can give your f.ree teleclass to a friend or family member. It’s that simple! Send either one or both of the following links to all your friends and family and ask them to subscribe to the e-zine. For the personal edition of "Inside Out", go to The Relationship Center and for the business/school edition go to Coaching for Excellence and have them type their name and email address in the boxes on the right-hand side of the web page where it says, “Subscribe to Receive 'Inside Out', our Fr.ee EZine". Only two people actually have to subscribe for you to be eligible for a f.ree teleclass. Once their subscription has been confirmed you will receive an e-mail giving you the bridge line and access code for the teleclass of your choosing. A listing of teleclasses being offered can be found in both my weekly e-zine or on my calendar page at either web site. There is no limit to the amount of f.ree teleclasses you can earn---you get one f.ree teleclass for every two referrals that sign up for one of my e-zines. Within the next year I am planning on adding many new teleclasses on several topics including the following:

How to Do More in Less Time
Coaching for Peak Performance
Effective Communication
Goal Setting and Attainment
Diffusing Anger
Problem Solving
…….and many more.

Please continue to check this eZine and my website calendar for these new and exciting teleclasses. Don’t wait, take advantage of this offer and experience the new technology of teleclasses, learning and growing from home or office.

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Copyright © June 15, 2006 Kim Olver. All rights reserved.